5 Ways to Become Socially Responsible

We've all been hearing buzz words like 'sustainability' and 'corporate social responsibility'. It seems like every company is somehow trying to promote their sustainable practices to consumers. It seems easy, right? Companies can just implement a recycling program within their office or give to charity. As the CSR trend continues to grow, it is becoming more complex than once thought. So how can companies become more socially responsible? Here are 5 ways companies can begin their path towards becoming socially responsible.

1. Establish mission and set goals

If your company is interested in creating a socially responsible company, you will need to establish a social mission. Deciding on a fulfilling social mission is crucial, because the social mission will be embedded in every aspect of your business. After establishing a social mission, set specific goals. Ask yourself how you will carry out your social mission in your day-to-day operations. The important thing to remember about becoming socially responsible is that it is not a once-a-year commitment. This is a full time commitment.

2. Engage employees 

Becoming a socially responsible company is a team effort. Every single employee needs to be on-board with the mission and goals. All business operations need to incorporate your social mission, so there needs to be clear communication throughout your business. Employees are also great resources. By getting your employees excited about your social mission, they may come up with creative ideas to integrate the company mission with the social mission. 

3. Market to consumers 

It would be foolish to not use CSR as a marketing tool for your company. Tons of reports are revealing that consumers are willing to spend more money on socially responsible brands. You want to be that brand! Let consumers know the great ways you are being socially responsible. 

4. Measure effectiveness 

Ideas are great, but without measurements of effectiveness, you have no idea if your idea is working. Ask for customer feedback. Do customers understand your social mission? Are customers able to see how you are carrying out your social mission? By asking these questions, you will be able to determine how well you are implementing your social mission.

5. Keep mission aligned

It will be easy to stray from your social mission. Money will get tight and deadlines will creep up. There will be a hundred excuses to let your social mission slip away from your daily operations. If you have made the decision to be socially responsible, stick with it. Being socially responsible can only lead to greatness. Be the company to make a difference. 

If you know of any great ways to start becoming socially responsible, let me know!