The Power of One

The other day at work, I was asked to watch the documentary, "I Am", written, narrated, and directed by Tom Shadyac. The film asks difficult questions like "What's wrong with the world?" and "What can we do about it?" My biggest take away from the film was this inspirational quote, "The Power of One."

What does that mean? Can one person really make a difference? Yes. I had the unique opportunity to intern with The World Food Prize Foundation in Des Moines, Iowa. For those of you unfamiliar with The World Food Prize Foundation, it is the foremost international award recognizing the achievements of individuals who have advanced human development by improving the quality, quantity or availability of food in the world. Fulfilling Dr. Norman Borlaug's legacy is the heart and soul of this non-profit organization. It is said that Dr. Borlaug has "saved more lives than any other person who has ever lived" because of his achievements to prevent hunger, famine and misery around the world. This is a powerful example of "The Power of One."

Growing up, I received mixed messages about how much I could achieve as one person. On one end, my parents and family were coaching me through life and showering me with encouragement. I frequently heard, "Megan, you can do anything you set your mind to. You will make an impact in the lives of others." Opposite of my parents' thoughts, I heard that I am a little fish in a big pond. There are hundreds, if not thousands, of young professionals my age fighting for the same jobs I'm fighting for. That is discouraging to say the least. Maybe I have built up in my head that I can take on the world and make a difference, and maybe that is a false perception. Although it may be misled hope, it is my hope to make an impact in our world. It is reassuring to hear that quote ringing clear, "The Power of One." One person can save over a billion lives from starvation. One person can fight for human rights. One person can stand up to a bully. One person can make a difference. One person can inspire others who can inspire even more people!

If we add up all of these powerful individuals, we can make a powerful team. Together, we can make a HUGE difference in our world. Be the inspiration this world needs. Just in case this isn't motivation enough, here is a pep talk from Kid President to you.

Chipotle Uses Cause Marketing

The new Chipotle short clip has gone viral on YouTube. This is a great example of a controversial cause marketing strategy. The eerie clip is promoting sustainable farming by taking the viewer through factory farms and big agriculture. The clip has prompted many different view points, as expected.

In an interview with the masterminds of the clip, The Week asks what is is like to watch the response to the clip. Limbert Fabian says:

 "It's amazing how the dialogue is just incredibly fast. Not only just about the film — that's interesting and we love that — but the subconversation that's going on about the intent of the film. I know Chipotle really wanted that to happen and we were curious whether it was gonna be very negative or not, but it's definitely spreading the way we thought it would spread as far as the conversations that are being had, whether it be about food, whether it be about the production of the film itself, or, more importantly, the game."

Read the full interview conducted by The Week here.

Cause marketing is controversial. As Forbes states, "Cause marketing is controversial because it is so often ineffective: or more precisely it tends to benefit the cause more than the associated brand." Whether you agree with the view of this short film or not, Chipotle got people's attention.